Posts Tagged ‘MySpace’

Facebook passes Google as most visited site of 2010

Monday, January 3rd, 2011

Social network also is the most searched-for term of the year, says Hitwise

It looks like 2010 was indeed the year that Facebook’s success exploded.

For the first time ever, U.S. Web surfers visited the social networking site more than any other site in 2010, beating out Internet behemoth Google, according to a report from Hitwise, an Internet analytics firm.

Facebook, which had a flood of good and bad publicity last year, grabbed 8.93% of all U.S. visits between January and November 2010. Google, which had been in the top spot in 2009, slipped to the No. 2 position with 7.19% of all visits, Hitwise said.

The analytics firm also reported that Yahoo! Mail came ranked third with 3.52% of all visits, while the main Yahoo! site was fourth with 3.3%. YouTube rounded out the top five with 2.65% of all site visits.

Facebook had been creeping up on Google during the last several months.

While Google has long been at the top of the heap when it comes to grabbing the most visitors and time spent on a Web site Facebook began making its mark last summer. (more…)

Facebook Failed To Kill Emails

Tuesday, August 3rd, 2010

Despite some predictions otherwise, the rise of social networking hasn’t pushed email and instant messaging into obscurity just yet says a report by The Nielsen Company.

Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time.

The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. Though the company did not give a breakup of the social networking sites, but considering the popularity of Facebook it is apparent where you spend most of your time.

The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
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