Posts Tagged ‘Global’

2010 Top 100 Most Valuable Global Brands

Saturday, May 1st, 2010

Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.

Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world’s most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

Millward Brown Optimor congratulates all companies featured in this year’s BrandZ ranking: being among the world’s most valuable brands demonstrates successful business and brand management. (more…)

2009 Top 100 Best Global Brands Rankings

Friday, September 18th, 2009

1 Coca-Cola 68,734 3% US

2 IBM 60,211 2% US

3 Microsoft 56,647 -4% US

4 GE 47,777 -10% US

5 Nokia 34,864 -3% Finland

6 McDonald’s 32,275 4% US

7 Google 31,980 25% US

8 Toyota 31,330 -8% Japan

9 Intel 30,636 -2% US

10 Disney 28,447 -3% US
(more…)