Brand value growth of non-SOEs (state-owned enterprises) is three times greater than SOEs
The 2014 WPP BrandZTM Top 100 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, has been unveiled today. The ranking shows that China is increasingly a consumer-driven market amid the government’s increased emphasis on rebalancing the domestic economy.
Market-driven brands (private companies without government backing) in the Top 50 of the ranking enjoyed value growth of 27 percent – three times that of state-owned enterprises (SOEs) at 9 percent.
This is the first year the study has been expanded from 50 to 100 brands. A year-on-year comparison of the Top 50 shows an increase in total value of 13 percent in 2014 compared to last year, when it dropped 1.6 percent. China Mobile continues to be the nation’s most valuable brand, retaining the No.1 spot for the fourth year running with a value of US$61.4 billion, up 21 percent on 2013.
Technology, last year’s highest growing category, continues to rise in brand value – this year technology brands increased their value 28 percent overall. Tencent (US$33.9 billion) rose two positions to No.3 after growing its value 68 percent, and is the leading market-driven brand. (more…)