Spar Group to form new joint venture with Shanghai Wedone Marketing Consulting

Spar Group, a supplier of retail merchandising and other marketing services, has announced the structuring of a new joint venture in China with its new partner Shanghai Wedone Marketing Consulting.
Shanghai Wedone Marketing Consulting is a comprehensive marketing management company that provides brand communication and retail marketing management service in China.

The new joint venture will provide merchandising and marketing services and have national market presence in the country.

The new joint venture will be called SPAR (Shanghai) Marketing Management Company. Spar will own 51% of the joint venture while Shanghai Wedone Marketing Consulting will own 49% in accordance with the laws of China. The new company will provide merchandising and related marketing services to manufacturers and retailers throughout China.

Gary Raymond, president and CEO of Spar Group, said: “It is no secret that China is one of the fastest growing economies and most promising markets for our marketing and specialty merchandising services. We have researched diligently to find a synergistic partner to maximize the value of our presence in China and are pleased to reach an agreement with Shanghai Wedone. We believe the team at Shanghai Wedone Marketing is the optimal partner to continue our growth in China.”

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