Facebook was the top searched term overall in 2010, the second straight year that the social networking website has topped web queries, while it was also the most visited website this year, according to data provider Experian Hitwise.
Hitwise reported four variations of the term “Facebook” were among the top 10 terms and accounted for nearly 3.5% of searches overall.
The term “Facebook login” moved up from the ninth spot in 2009 to the second spot this year, Hitwise said. YouTube was the third most-searched term this year, followed by Craigslist, Myspace and Facebook.com. Analysis of the search terms revealed that social networking related terms dominated the results, accounting for 4.2% of the top 50 searches.
Facebook was the top-visited website for the first time in 2010, accounting for 8.9% of all U.S. visits between January and November. Google Inc.’s (GOOG) namesake website ranked second, followed by Yahoo Inc.’s (YHOO) Yahoo! Mail site, Yahoo, and Google’s YouTube.
Hitwise also reported Kim Kardashian was the personality that drew the most searches for the year, while Star Wars was the top movie draw and Lady Gaga was the most searched artist. In the sports category, Tiger Woods and the Dallas Cowboys topped the athlete and sports team searches, respectively.