中国深圳大学 » Global http://cnszu.com 中国深圳大学 China Shenzhen University Fri, 16 Dec 2011 12:40:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2010 Top 100 Most Valuable Global Brands http://cnszu.com/2010-top-100-most-valuable-global-brands/ http://cnszu.com/2010-top-100-most-valuable-global-brands/#comments Sat, 01 May 2010 16:47:24 +0000 SZU http://cnszu.com/?p=422

Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.

Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world’s most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

Millward Brown Optimor congratulates all companies featured in this year’s BrandZ ranking: being among the world’s most valuable brands demonstrates successful business and brand management.

The 2010 BrandZ Top 100

Rank  Ranking Change Brand  Brand value 2010 ($m)  Brand value 2009 ($m) Brand value 2008 ($m)  Brand contribution Brand momentum Brand value change 2010 vs. 2009 Four-year CAGR
1 = Google 114,260 100,039 86,057 5 9 14% 32%
2 2 IBM 86,383 66,622 55,335 4 4 30% 24%
3 3 Apple 83,153 63,113 55,206 5 8 32% 51%
4 -2 Microsoft 76,344 76,249 70,887 5 7 0% 5%
5 -2 Coca-Cola1  67,983 67,625 58,208 5 6 1% 13%
6 -1 McDonald’s 66,005 66,575 49,499 5 6 -1% 23%
7 3 Marlboro 57,047 49,460 37,324 4 7 15% 10%
8 -1 China Mobile 52,616 61,283 57,225 5 9 -14% 8%
9 -1 GE 45,054 59,793 71,379 1 2 -25% -5%
10 -1 Vodafone 44,404 53,727 36,962 3 4 -17% 17%
11 1 ICBC 43,927 38,056 28,004 4 7  15%   N/A 
12 5 HP 39,717 26,745 29,278 3 6 48% 19%
13 -2 Walmart  39,421 41,083 34,547 2 8 -4% 1%
14 2 BlackBerry 30,708 27,478 13,734 4 8 12% 107%
15 11 Amazon 27,459 21,294 11,511 4 9 29% 46%
16 -1 UPS 26,492 27,842 30,492 4 5 -5% 5%
17 4 Tesco 25,741 22,938 23,208 5 4 12% 13%
18 18 Visa 24,883 16,353 N/A 4 9  52%   N/A 
19 6 Oracle 24,817 21,438 22,904 1 5 16% 16%
20 14 Verizon Wireless 24,675 17,713 19,202 5 9 39% 13%
21 -2 SAP 24,291 23,615 21,669 3 5 3% 26%
22 6 AT&T  23,714 20,059 12,030 4 6 18%  N/A 
23 7 HSBC 23,408 19,079 18,479 4 3 23% 14%
24 3 Bank of China 21,960 21,192 19,418 3 6 4% N/A 
25 -7 BMW 21,816 23,948 28,015 5 6 -9% -2%
26 -12 Toyota 21,769 29,907 35,134 5 4 -27% -8%
27 -3 China Construction Bank 20,929 22,811 19,603 3 7 -8% N/A 
28 -6 Gillette 20,663 22,919 21,523 5 4 -10% 4%
29 = Louis Vuitton  19,781 19,395 18,446 5 8 2% 1%
30 7 Wells Fargo 18,746 16,228 24,739 5 7 16%  N/A 
31 7 Santander 18,012 16,035 14,549 3 9 12% 11%
32  =  Nintendo2 17,834 18,233 N/A 3 8 -2%  N/A 
33 -2 Pampers 17,434 18,945 N/A 5 6 -8% N/A 
34 New BP 17,283 N/A N/A 1 3 N/A  N/A 
35 -2 Cisco 16,719 17,965 24,101 2 5 -7% -4%
36 12 RBC 16,608 14,894 18,995 5 9 12% N/A
37 4 Bank of America 16,393 15,480 33,092 2 9 6% -12%
38 14 Budweiser3 15,991 13,292 10,839 4 8 20% 9%
39 New ExxonMobil 15,476 N/A N/A 1 2 N/A  N/A 
40 New Shell 15,112 N/A N/A 1 3 N/A  N/A 
41 -21 Disney 15,000 23,110 23,705 3 5 -35% -8%
42 5 Carrefour 14,980 14,961 15,057 5 7 0% 10%
43 -30 Nokia 14,866 35,163 43,975 4 5 -58% -13%
44 -1 Accenture 14,734 15,076 14,137 4 4 -2% 11%
45 New ICICI 14,454 N/A N/A 1 9 N/A   N/A 
46 4 Honda 14,303 14,571 16,649 3 4 -2% 1%
47 9 Colgate 14,224 12,396 10,576 5 7 15% 25%
48 -25 Intel 14,210 22,851 22,027 2 3 -38% -13%
49 -4 L’Oréal  14,129 14,991 16,459 5 6 -6% 7%
50 3 Orange 14,018 13,242 14,093 2 6 6% 11%
51 New PetroChina  13,935 N/A N/A 1 5  N/A  N/A 
52 -6 American Express 13,912 14,963 24,816 3 3 -7% -7%
53 -13 Mercedes 13,736 15,499 18,044 5 3 -11% -6%
54 -5 Citi  13,403 14,608 30,318 2 7 -8% -18%
55 8 T-Mobile 13,010 10,864 8,940 3 8 20% 3%
56 -1 BBVA 12,977 12,549 9,457 5 9 3% N/A 
57 -18 NTT DoCoMo  12,969 15,776 15,048 3 7 -18% -10%
58 -14 Pepsi4 12,752 14,996 15,404 4 5 -15%  N/A 
59 =  Nike 12,597 11,999 12,499 5 7 5% 4%
60 2 Movistar  12,434 10,911 8,117 1 6 14% N/A 
61 5 Chase 12,426 10,582 12,782 4 9 17% 6%
62 -5 Target 12,148 12,254 14,738 4 7 -1% 19%
63 -5 H&M 12,131 12,061 11,182 2 7 1% 11%
64 -4 Subway 12,032 10,997 10,335 5 5 9% N/A 
65 -30 Porsche 12,021 17,467 21,718 5 4 -31% 0%
66 -24 Dell 11,938 15,422 15,288 3 6 -23% -10%
67 20 MasterCard 11,659 7,427 6,970 4 7 57% N/A 
68 33 Samsung 11,351 6,322 11,870 4 9 80% -1%
69 New Telcel  10,850 N/A N/A 4 9  N/A   N/A 
70 7 O2 10,593 8,601 6,309 2 7 23% 29%
71 -10 TD 10,274 10,991 N/A 5 7 -7% N/A 
72 -1 MTS 9,723 9,189 8,077 3 4 6% N/A 
73 New Petrobras  9,675 N/A N/A 1 8 N/A  N/A 
74 -5 FedEx 9,418 9,491 11,486 5 6 -1% 3%
75 32 Baidu  9,356 5,768 N/A 5 10 62%  N/A 
76 -22 Ebay 9,328 12,970 11,200 3 7 -28% -8%
77 -26 Siemens 9,293 13,562 14,665 1 6 -31% 8%
78 10 Goldman Sachs 9,283 7,415 11,944 4 9 25% 1%
79 -15 Wrigley’s 9,201 10,841 N/A 5 4 -15% 13%
80 -4 Zara  8,986 8,609 8,682 3 4 4% 16%
81 -11 Home Depot 8,971 9,280 15,378 2 3 -3% -24%
82 -3 Red Bull5 8,917 8,154 N/A 4 4 9%  N/A 
83 -9 Aldi 8,747 8,638 5,811 1 6 1% 37%
84 -17 Nissan 8,607 10,206 11,707 2 2 -16% -5%
85 4 Starbucks6 8,490 7,260 12,011 5 5 17% -5%
86 -4 Hermès  8,457 7,862 6,951 5 7 8% 16%
87 3 Barclays 8,383 6,992 7,382 1 7 20% 14%
88 New US Bank 8,377 N/A N/A 5 8 N/A  N/A 
89 -11 Standard Chartered 8,327 8,219 6,855 1 6 1% 31%
90 -10 China Merchants Bank 8,236 8,052 3,000 1 4 2%  N/A 
91 =  State Farm 8,214 6,922 9,425 5 8 19% 1%
92 -20 Beeline 8,160 8,884 N/A 4 4 -8%  N/A 
93 -10 JP Morgan 8,159 7,852 9,762 1 7 4% 4%
94 8 Sony7  8,147 6,848 6,109 3 5 30% -3%
95 -3 Morgan Stanley 8,003 6,765 11,327 2 2 18% -6%
96 -31 Auchan  7,848 N/A 7,148 4 7 N/A  11%
97 -11 Gucci 7,588 7,468 6,479 5 4 2% 17%
98 =  Bradesco  7,450 6,565 N/A 2 9 13% N/A 
99 -24 Avon 7,293 8,631 7,209 3 5 -16% 4%
100 -1 Tim  7,280 6,409 7,903 2 6 14% -21%
1 The brand value of Coca-Cola includes Diet Coke, Coke Light and Coke Zero      
2 The brand value of Nintendo includes Wii and DS      
3 Budweiser’s value includes both Bud Light and Budweiser      
4 The brand value of Pepsi includes Diet Pepsi and Pepsi      
5 The brand value of Red Bull includes Sugar-free and Cola      
6 The value of Starbucks includes retail as well as coffee sold at supermarkets      
7 The brand value for Sony includes PlayStation 2 and 3, and PSP      
Source: Millward Brown Optimor(including data from BrandZ,Datamonitor and Bloomberg)      
]]> http://cnszu.com/2010-top-100-most-valuable-global-brands/feed/ 0 2009 Top 100 Best Global Brands Rankings http://cnszu.com/2009-top-100-best-global-brands-rankings/ http://cnszu.com/2009-top-100-best-global-brands-rankings/#comments Fri, 18 Sep 2009 14:26:10 +0000 SZU http://cnszu.com/?p=361 1 Coca-Cola 68,734 3% US

2 IBM 60,211 2% US

3 Microsoft 56,647 -4% US

4 GE 47,777 -10% US

5 Nokia 34,864 -3% Finland

6 McDonald’s 32,275 4% US

7 Google 31,980 25% US

8 Toyota 31,330 -8% Japan

9 Intel 30,636 -2% US

10 Disney 28,447 -3% US

11 Hewlett-Packard 24,096 2% US

12 Mercedes-Benz 23,867 -7% Germany

13 Gillette 22,841 4% US

14 Cisco 22,030 3% US

15 BMW 21,671 -7% Germany

16 Louis Vuitton 21,120 -2% France

17 Marlboro 19,010 -11% US

18 Honda 17,803 -7% Japan

19 Samsung 17,518 -1% S. Korea

20 Apple 15,443 12% US

21 H&M 15,375 11% Sweden

22 American Express 14,971 -32% US

23 Pepsi 13,706 3% US

24 Oracle 13,699 -1% US

25 Nescafe 13,317 2% Switzerland

26 Nike 13,179 4% US

27 SAP 12,106 -1% Germany

28 Ikea 12,004 10% Sweden

29 Sony 11,953 -12% Japan

30 Budweiser 11,833 3% US

31 UPS 11,594 -8% US

32 HSBC 10,510 -20% Britain

33 Canon 10,441 -4% Japan

34 Kellogg’s 10,428 7% US

35 Dell 10,291 -12% US

36 Citi 10,254 49% US

37 J.P. Morgan 9,550 -11% US

38 Goldman Sachs 9,248 -10% US

39 Nintendo 9,210 5% Japan

40 Thomson Reuters 8,434 1% Canada

41 Gucci 8,182 -1% Italy

42 Philips 8,121 -2% Netherlands

43 Amazon 7,858 22% US

44 L’Oreal 7,748 3% France

45 Accenture 7,710 -3% US

46 eBay 7,350 -8% US

47 Siemens 7,308 -8% Germany

48 Heinz 7,244 9% US

49 Ford 7,005 -11% US

50 Zara 6,789 14% Spain

51 Wrigley 6,731 10% US

52 Colgate 6,550 2% US

53 AXA 6,525 -7% France

54 MTV 6,523 -9% US

55 Volkswagen 6,484 -8% Germany

56 Xerox 6,431 1% US

57 Morgan Stanley 6,399 -26% US

58 Nestle 6,319 13% Switzerland

59 Chanel 6,040 -5% France

60 Danone 5,960 10% France

61 KFC 5,722 3% US

62 Adidas 5,397 6% Germany

63 Blackberry 5,138 7% Canada

64 Yahoo! 5,111 -7% US

65 Audi 5,010 -7% Germany

66 Caterpillar 5,004 -5% US

67 Avon 4,917 -7% US

68 Rolex 4,609 -7% Switzerland

69 Hyundai 4,604 -5% S. Korea

70 Hermes 4,598 1% France

71 Kleenex 4,404 -5% US

72 UBS 4,370 -50% Switzerland

73 Harley-Davidson 4,337 -43% US

74 Porsche 4,234 -8% Germany

75 Panasonic 4,225 -1% Japan

76 Tiffany & Co. 4,000 -5% US

77 Cartier 3,968 -6% France

78 Gap 3,922 -10% US

79 Pizza Hut 3,876 -5% US

80 Johnson&Johnson 3,847 7% US

81 Allianz 3,831 -5% Germany

82 Moet & Chandon 3,754 -5% France

83 BP 3,716 -5% Britain

84 Smirnoff 3,698 3% Britain

85 Duracell 3,563 -3% US

86 Nivea 3,557 5% Germany

87 Prada 3,530 -2% Italy

88 Ferrari 3,527 0% Italy

89 Armani 3,303 -6% Italy

90 Starbucks 3,263 -16% US

91 Lancome 3,235 N/A France

92 Shell 3,228 -7% Netherlands

93 Burger King 3,223 N/A US

94 Visa 3,170 -5% US

95 Adobe 3,161 N/A US

96 Lexus 3,158 -12% Japan

97 Puma 3,154 N/A Germany

98 Burberry 3,095 N/A Britain

99 PoloRalphLauren 3,094 N/A US

100 Campbell’s 3,081 N/A US

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