Posts Tagged ‘Brands’

Top 100 Most Valuable Chinese Brands 2015

Tuesday, January 27th, 2015

Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots

WPP and Millward Brown today announced the fifth annual BrandZ? Top 100 Most Valuable Chinese Brands, with internet service company Tencent becoming the most valuable Chinese brand for the first time, and newly-listed online retailer Alibaba entering the ranking at No.2. Both brands leapfrogged long-time leader China Mobile, which had held the top spot since the ranking launched in 2011.

The 2015 ranking, carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, clearly shows a rapid rise in the brand value of technology and tech-related retail brands. Technology companies have become brand powerhouses, and as a result the technology category has now surpassed financial institutions as the highest value category ($106.9 billion), contributing 23% of the Top 100’s total value.

Brands from private enterprises (also known as ‘market-driven’ brands) dominate in terms of value growth, rising 97% since 2013, while SOEs (state owned enterprises) declined 9%. Whereas five years ago the Top 5 brands were all SOEs, three of this year’s Top 5 – Tencent, Alibaba and Baidu – are market-driven. Together the three represent around half (48%) of the value of the Top 10, led by Tencent which nearly doubled in value in the past year alone.

The total brand value of the Top 100 Chinese Brands is $464.2 billion, a rise of 59% since the ranking launched in 2011. This growth has outpaced that of the BrandZ? Top 100 Most Valuable Global Brands (+41%), and has also surpassed the most valuable brands in Brazil (which fell 40% in value from 2011-2014) and Latin America (which have grown only 3% since the Latam ranking launched in 2012).

Analysis of the brands in the Top 100 as a stock portfolio proves that investment in brand-building delivers strong shareholder return. Between July 2010 and October 2014 the brands in the Chinese MSCI stock index increased 4% while those in the Top 100 appreciated 32%. (more…)

Top 100 Most Valuable Chinese Brands 2014

Wednesday, January 1st, 2014

Brand value growth of non-SOEs (state-owned enterprises) is three times greater than SOEs

The 2014 WPP BrandZTM Top 100 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, has been unveiled today. The ranking shows that China is increasingly a consumer-driven market amid the government’s increased emphasis on rebalancing the domestic economy.

Market-driven brands (private companies without government backing) in the Top 50 of the ranking enjoyed value growth of 27 percent – three times that of state-owned enterprises (SOEs) at 9 percent.

This is the first year the study has been expanded from 50 to 100 brands. A year-on-year comparison of the Top 50 shows an increase in total value of 13 percent in 2014 compared to last year, when it dropped 1.6 percent. China Mobile continues to be the nation’s most valuable brand, retaining the No.1 spot for the fourth year running with a value of US$61.4 billion, up 21 percent on 2013.

Technology, last year’s highest growing category, continues to rise in brand value – this year technology brands increased their value 28 percent overall. Tencent (US$33.9 billion) rose two positions to No.3 after growing its value 68 percent, and is the leading market-driven brand. (more…)

Top 50 Most Valuable Chinese Brands 2013

Sunday, January 27th, 2013

Leading Brands Outperform MSCI China Index

– Brands are becoming more important to Chinese consumers and businesses
– Technology brands see biggest rise
– Chinese brands strengthen overseas presence

BEIJING, CHINA — The third annual BrandZ? Top 50 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, is released today. This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock market.

China is not immune to the global economic environment, and this year the total value of the BrandZ Top 50 Most Valuable Chinese Brands fell to US$320,224 million, down 1.6 percent on 2012. Despite this, brands continued to grow in importance. The BrandZ Top 50 Brands Portfolio outperformed the MSCI China Index, by 11.4 percent as of September 2012.

This year, China Mobile retains the number one spot in the rankings with a brand value of US$50,589 million. Leading financial institutions also continue to head up the rankings – with ICBC and China Construction Bank in positions two and three respectively.

China’s technology brands have seen tremendous growth, as Chinese consumers spend even more time – and money – on Internet and mobile platforms. Baidu has moved up two positions to number four and Tencent has moved from position 10 to number five.

China’s private sector and entrepreneurs are seeing growing success in building Chinese brands, with the share of non-State Owned Enterprises (SOEs) in the Top 50 rising to 27 percent from 22 percent in 2011.

David Roth, CEO The Store, WPP said: “As the growth rate of the Chinese economy slows, brands become a more important discriminator of consumer choice. As this study shows, strong brands help Chinese companies grow faster. This is set to accelerate as the Chinese economy rebalances. This, combined with the requirement for more Chinese companies to be successful overseas, will drive the necessity for creating strong Chinese brands as a critical factor for success.”

Adrian Gonzalez, Head of Greater China, Millward Brown said: “Building strong brands domestically is a vital template for the increasing number of Chinese brand owners exploring international markets. This year’s BrandZ Top 50 gives an insight into how an expanding group of privately-owned Chinese brands are growing value by meaningfully differentiating their brands.” (more…)

2010 Top 100 Most Valuable Global Brands

Saturday, May 1st, 2010

Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.

Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world’s most valuable brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

Millward Brown Optimor congratulates all companies featured in this year’s BrandZ ranking: being among the world’s most valuable brands demonstrates successful business and brand management. (more…)

2009 Top 100 Best Global Brands Rankings

Friday, September 18th, 2009

1 Coca-Cola 68,734 3% US

2 IBM 60,211 2% US

3 Microsoft 56,647 -4% US

4 GE 47,777 -10% US

5 Nokia 34,864 -3% Finland

6 McDonald’s 32,275 4% US

7 Google 31,980 25% US

8 Toyota 31,330 -8% Japan

9 Intel 30,636 -2% US

10 Disney 28,447 -3% US
(more…)