Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff. Millward Brown Optimor created the [...]

1 Coca-Cola 68,734 3% US 2 IBM 60,211 2% US 3 Microsoft 56,647 -4% US 4 GE 47,777 -10% US 5 Nokia 34,864 -3% Finland 6 McDonald’s 32,275 4% US 7 Google 31,980 25% US 8 Toyota 31,330 -8% Japan 9 Intel 30,636 -2% US 10 Disney 28,447 -3% US